by Frank the Tank » 15 Feb 2005, 12:17
I think there are a couple key differences between Mariotti's job and Simmons' job. The Sun-Times is clearly Mariotti's employer, and any ESPN time he has is with the Sun-Times' blessing. Whenever he's on Around the Horn the Sun-Times logo is plastered behind him, it promotes the paper, and hopefully sells some extra copies the next day. Having said that, any day that Mariotti doesn't publish a column it's not going to help sell the paper, so the Sun-Times is smart to make sure that remains his focus. ESPN's main strength is its brand, and its much more reliant on getting people to tune into the network than go to its website. ESPN.com tangentially supports the brand, and it's less important in Disney's overall strategy. So if paying their Page 2 authors by the article saves some cash at the expense of a regular publishing cycle, so be it. Mariotti drives sales of the end product, while Simmons only supports the mother ship.